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Digital Copy Writer

Meet DemandEngine. We help connect students with educational opportunities at some of the country’s leading educational “brands.” Passion for higher education is what drives us as we help colleges and universities – of all sizes and missions – uncover demand for their programs and help students make decisions about their futures. 
We support our clients with marketing automation software and eCRM services.

Using our deep knowledge of higher education enrollment marketing, our staff becomes an extension of our clients’ team providing actionable solutions to the enrollment marketing issues they face and the wherewithal to get the work done. We are thought leaders in higher education researching, writing, and presenting our point of view in the industry. 

Do you fit the bill? 

We are looking for a marketing copywriter that has 2-5 years of direct response copywriting experience..  The ideal candidate will have a strong understanding of sales and marketing strategy and be experience in writing emails that follow the client’s brand voice and vocabulary while driving response  Must have experience writing headlines, calls to action and landing page copy designed to encourage conversion.

Your Responsibilities:

  • Write clear, concise digital copy that communicates information and drives response to influence college enrollment
  • Collaborate to translate institutional features into concise and compelling benefits
  • Execute the company's messaging architecture process
  • Maintain a consistent brand voice, while adjusting tone and messaging for various audiences including: k-12 students, college students, guidance counselors, teachers, and parents.
  • Balance the institution’s voice with direct response effectiveness and performance
  • Develop creative briefs and maintain copy guidelines
  • Conceptualize, research, and write email, and other digital content for demand generation and user retention
  • Copyedit anything that comes your way, spot and fix typos and errors
  • Deliver high quality work on tight deadlines

Our Requirements:

  • 2-5 years copywriting experience
  • 2+ years of direct response writing/selling experience with strong knowledge of email and online channels
  • Bachelor’s Degree in English, Communications, Journalism, Advertising, or related field
  • Passion for writing marketing copy that is on brand
  • Excellent language, grammar and writing skills with meticulous attention to detail
  • Ability to multi-task and work on multiple projects at once
  • Flexibility with changing priorities and urgent requests
  • Clear, effective communication skills

What you'll gain from a career with us:

  • The experience with working some of the leading educational brands
  • The career opportunities of a growing company
  • The ability to impact the lives of students through education

The successful candidate will be one who can excel in a start-up oriented culture.  We are looking for candidates who want THIS job, not those looking for a job. 

We offer a competitive compensation package with a salary that ranges from $42,500 to $50,000K depending upon experience, health benefits, retirement plan and paid time off days. 

Please submit your cover letter and at least three writing samples. Resumes that do not include these requirements will not be reviewed. 

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